What Is B2B Content Marketing?

Business-to-business content marketing uses hyper-focused copy to inform companies of another company’s services or products.

B2B content can be made up of both print and online materials, including brochures or manuals, and blog posts or in-depth digital guides.

Who Creates B2B Content?

Many companies choose to work with an in-house or remote content specialist to boost the exposure of their goods or services.

B2B copywriters are usually part of a company’s marketing team, and work alongside other experts to turn browsers into buyers.

These writing pros create e-books, blog and social media posts, email newsletters, website landing pages, and much more.

But it’s not all about selling! Many B2B writers also work with web developers to create UX copy for customer assistance and education. And others draft informative reports about their company’s staff and latest tech offerings.

Types of B2B Content

Tech Reporting
Human interest pieces about how your company helps people.
Technical Writing
Translates “tech talk” into easy-to-understand content.
Content Marketing
Explains what problems your company can solve for people.
UX Writing
Educational content for users of websites or apps.
Social Media Writing
Shares your company’s stories with the world.
Infographics
Deliver compelling insights with data and visuals.

B2B Content Marketing Goals

There are plenty of good reasons for a B2B team to use content marketing. It’s all about discovering how every piece of content will address a specific goal…

1. Generate Awareness

Some of the best B2B content is geared toward educating and enticing potential consumers. A good B2B content marketing strategy includes copy that showcases a company’s solutions to common problems.

Examples:

  • Ad Campaigns
  • Blog Posts
  • Social Media Copy
  • SEO Content

2. Attract Leads

Copy that attracts new interest is also an important part of any B2B content marketing strategy. Lead attraction content draws in consumers who are interested in what a company has to offer, but might still be on the fence about who to do business with.

Examples:

  • Landing Pages
  • Email Nurture Programs
  • E-books and Guides

3. Close Deals

What happens after you grab a potential customer’s attention? Hopefully, you close the deal and make the sale, right? Well, that’s where this type of B2B content comes onto the scene.

It’s created for a company’s sales team to use during conversations, with the goal of helping consumers feel confident in making a final decision to open their wallet.

Examples:

  • Case Studies
  • Slide Decks
  • White Papers

4. Provide Stellar Service

Exciting as it is, making a sale isn’t the end of the need for effective B2B content. In fact, it’s just the beginning!

Once a customer has purchased your product or signed up for your service, it’s up to your team to make sure they stay satisfied, and that’s where this type of content goes to work.

Your customers will love having access to well-written and easy-to-navigate material, especially if they’ve just begun working with your team.

Examples:

  • Website Copy
  • User Manuals
  • How-To Guides
  • FAQ Pages

The Qualities of Effective B2B Content

Much like other types of effective content, any good piece of B2B copy should be clear and persuasive. But most B2B readers are also looking for some qualities that aren’t found in the average content available online…

1. Industry Insights

Almost 80% of B2B decision-makers say they’re looking for in-depth thought leadership on industry-specific trends and challenges.

2. Digestible Format

Approximately 70% of B2B professionals claim to prefer concise content with charts, infographics, data points, or other figures.

3. Relevant and Actionable Advice

Over 60% of C-suite executives are hungry for content that’s relevant to their current projects, and which provides easily applicable advice.

How to Create a B2B Content Strategy

Are you ready to put B2B content marketing to work for your company? Your first step should be to make sure you consult a copywriting pro when creating your strategy.

Many digital marketing experts recommend focusing on evergreen content, so you don’t have to worry about updating your copy anymore often than necessary.

But when do have to breathe new life into your B2B content or create something fresh, knowing you have a skilled content marketer on your team can take a big load off your shoulders.

How to Create a Killer Product Marketing Strategy

 

When was the last time you spotted an ad that made you stop scrolling? You know, the kind that makes you think, I need that in my life right now. It could have been for a supple leather handbag. Or an automated dog feeder. Or even a brand-new car.

Think about the product advertising campaign and what it did to make you sit up and take notice. Maybe a pretty picture drew you in and the message seemed to speak directly to you. Even though you didn’t know the product existed before you saw the ad.

It might have taken you a few times of seeing it before you gave in to temptation. But you couldn’t stop yourself from clicking on the “learn more” button. Once you did, you wound up on a listing page full of glowing reviews, and that sealed the deal, didn’t it?

You just experienced product marketing at its finest. This advertising technique uses hyper-focused brand awareness to turn browsers into buyers. And in this post, you’re going to learn how to put it to work for your own business.

What Is Product Marketing?

A simple product marketing definition is the promotion of individual products to increase overall sales. Product marketing can be used during the launch of a new product, or it can be put to work for products you’re already selling online.

When implementing a product marketing strategy, your focus should be on specific items and not your company-wide brand. This will give you a way to show customers how your products are superior to other options out there.

 

Your product marketing campaigns should help customers to learn:

  • Exactly what your product is and how it works.
  • What kind of problems your product will solve.
  • Why your product is better than other options.
  • Details about the product’s availability and delivery.

The 6 Parts of a Successful Product Marketing

There’s no doubt that product marketing can give your sales a big boost. But it’s not a “one and done” advertising solution. A single email or social media campaign won’t send your sales skyrocketing.

Successful product marketing efforts are all about taking part in multiple distribution channels. This will help you to lead people from learning about your product to adding it to their shopping carts.

Let’s go over how to launch an effective product marketing campaign…

1. Captivating Product Announcements

Releasing a new product is something you should make a big deal about. You want to let people know what’s coming before your item is available. This will get consumers excited and might even encourage them to join a waiting list or pre-order your product. 

Leading up to the launch, you should create teasers of what’s coming, and promote them on your social media channels to help create a new release buzz. But don’t share all the details just yet.

You only want to provide enough information to explain how your product is helpful, and why people will want it in their lives. The goal here is product education, as opposed to making use of blatant sales techniques.

2. Powerful Product Descriptions

Providing persuasive product descriptions on your website is one of the smartest marketing moves you can make. But you want to take things even further by using strong copy in your social media posts and email campaigns.

You need to let consumers know why they should spend their hard-earned money on what you’re selling. One of the best ways to do this is by highlighting the benefits of your product and how it will make life easier for people.

Your on-page product description should:

  • Explain the value of your product and how it’s helpful.
  • Appeal to your specific market base and their needs.
  • Include precise product details like weight and size.
  • Provide information about any available warranties.

You also want to create SEO-friendly product descriptions by including keywords. Just be sure that any keyword phrases you use fit naturally into the content. You don’t want your copy to become unreadable due to keyword stuffing.

3. Engaging Product Videos

Videos are one of the strongest ways to market products. They’re a great way to demonstrate value and showcase the product in use. A well-made product video gives people the confidence they need to click that coveted “add to cart” button.

Product videos can be shared on product pages and all of your social media channels. Just be sure they’re short, to the point, and creative. You don’t want to leave out the distinctive voice that sets your company apart.

You should also limit videos to thirty seconds, unless they’re providing a walk-through tutorial. Your goal is to engage customers by being helpful, not to bore or irritate them with too much information.

4. Authentic Product Reviews

Product reviews can’t be created by your marketing team, which is exactly why they’re such an influential part of the online purchasing process. Consumers actively look for reviews before buying a product, especially when dealing with a new-to-them brand.

 

You should make every effort to collect reviews on each purchase. This might sound overly simple, but one of the best ways to get customer testimonials is by asking for them in an email message.

There are tools available that automate this process. They send out review requests and display the results on relevant product pages. This increases consumer confidence and maximizes the effectiveness of on-page product reviews. All without any extra effort from you or your team. 

5. In-Depth Product Information

Your product pages need to do more than simply sell available items. They also need to educate and inform. You can do this by highlighting how to use and care for each of the products you offer to consumers.

You don’t have to include this information on the main product page, but you might want to provide it in a tab next to the “Reviews” or “FAQ” areas. You want to share the following detailed product info to make customers feel secure in making a purchase.

Product Instructions: Provide detailed information about product use. Does it need to be charged before powering it on? How do people set it up to meet their unique needs?

Product Maintenance: Give specific details on how to maintain the product. Do customers need to store it at certain temperatures? Should it be washed by hand?  

Customers want to know what they’re getting before they open their wallets. Your goal is to give them answers to their questions before they even have to ask them. This will leave people feeling confident that you know your stuff and are a trusted source for the type of products you’re selling.

6. Diverse Product Promotion Channels

The final step to a successful product marketing campaign is creating a diverse distribution plan. You want to spread the word about your products far and wide, and that means you can’t stick with just one promotion channel.

On top of the product marketing examples we’ve already covered, you can use these strategies to promote your items:

  • PPC campaigns, including paid Facebook and Google ads for your product.
  • Email marketing, which allows you to connect with and educate your audience.
  • Social media, where you can interact with customers and market in real-time.
  • Product giveaways, in which you give samples to customers and influencers.
  • Online contests, where your product is the prize for entering and sharing.

The Bottom Line on Product Marketing

Now that we’ve gone over the product marketing basics, you’re ready to create your first successful campaign. You’re probably eager to get started, and with good reason. Product marketing is the best way to deliver the perfect amount of info to your perfect audience.

The messaging and social proof of product marketing is a surefire way to boost your sales. Just remember to use a combination of product videos and descriptions, customer reviews, and engaging copy. And to share them on a variety of channels.

Before you know it, you’ll be a product marketing specialist! You’ll be able to give every visitor to your site a full view of how your product can help them. And exactly why they need it in their lives.

6 Simple Steps to Writing the Perfect Blog Post

 

Blogging is not just a great way to let your creative juices flow and practice your writing skills. It’s also an awesome chance to engage your audience and promote yourself as an expert.

Regularly crafting and sharing a blog post gives you an easy way to share your voice with the world.

But that same simplicity can also make it harder for you to stand out from the crowd. It’s recently been found that there are over 2 million blog posts written each day!

Yet the blog post as a marketing medium is far from dead. You’re reading one right now, after all. But it does mean that you have to take a bit of a different approach than every other blogger out there.

So how do you make sure that you can rise above the blogging noise? Simply put, you need to look at your blog post as a product that needs promoting.

Let’s take a look at the anatomy of a perfect blog post:

  • Come up with a unique and validated idea
  • Find what you need to produce your post
  • Package it in a pretty and easy-to-use way
  • Market your product to the right crowd
  • Track your results and make tweaks if needed

Step 1: Find the Right Topic

Whether you have tons of ideas for your blog or no clue where to start, your first step needs to be separating the good ideas from the bad.

You don’t want to spend your time writing about a topic that nobody’s interested in reading about. Or one that has already been written about almost to death.

Your goal here is to find a topic that is worth your time and effort. One that is already in demand and is ready for your unique take on the subject.

Check out these places to find inspiration on topics that are worth writing about:

  • Google Trends helps to reveal topics that are currently trending online.
  • Reddit and other online communities allow you to delve deeper into trending topics.
  • Keyword Planner helps you to evaluate how many people are searching for your topic.
  • Buzzsumo will show you popular content that’s already been written on your topic.

Step 2: Craft a Clickable Title

Once you’ve found the perfect topic for your blog post, the next step is to come up with a title that draws people in and has them actually wanting to read it.

Think about the types of titles that have caused you to stop scrolling through your Facebook newsfeed. Then ask yourself what it was that hooked you about those headlines.

Want some quick headline creating inspiration? Check out these attention-grabbing title templates:

  • X Little Know Ways to ________
  • Who Wouldn’t Want to ________?
  • Here’s the Simple Secret to ________

Come up with a few title ideas that intrigue you and jot them down. But no worries about perfection at this point!

You just want to have a working title that will help point you in the right direction. You can always come back after you’ve written your post and perfect this part of the process.

Want to test the effectiveness of your title? Try running it through a free headline analyzer tool to see how it will perform for you.

Step 3: Write to Market

It’s important to have a plan in place before beginning to write your blog post. This is where using a simple outline can come in very handy.

Lay out a raw “sketch” of what you would like your post to look like, including your title, subheadings, and a snippet of detail that you want to cover in each part.

Then you just have to fill in the blanks!

Be sure to keep your “ideal reader” in mind as you’re outlining your content. You’ll find that writing is much easier when you’re focusing on a specific audience.

 

Make sure that your blog post offers your ideal reader:

  • Value that they can immediately recognize
  • Easy-to-follow language (no “insider lingo”)
  • Factual content that entertains as it informs

And while you’re at it, don’t forget to throw in some visuals to increase your post’s chance of being read and shared.

It’s been proven that adding some kind of graphic used every 100 words or so earns blog posts double the number of shares. Boom!

Where can you find graphics? Try one of these helpful image sources:

  • Giphy is a great place to find fun gifs for list-style blog posts.
  • Check out Instagram, Twitter, or Facebook for posts to embed into your content.
  • Canva gives you an awesome and easy way to create your own infographics.
  • YouTube or Vine offer tons of videos that you can insert into blog posts.

Step 4: Proof and Optimize

You want to make sure that your blog post is not only free from the typical no-nos like spelling or grammar errors, but that it’s also easy and enjoyable to read.

Ask yourself if your post is structured clearly. Do your ideas flow in the most effective and understandable order?

Remember that most of us are busy and tend to have a short attention span when it comes to online content. Is your post easy to scan at a glance?

Here are some tips to help increase the visual appeal of your blog post:

  • Avoid big blocks of text
  • Keep paragraphs under 5 lines
  • Make use of white space
  • Don’t be afraid to use single sentences

You also want your post to be picked up by search engines to increase its reach. That’s where SEO (search engine optimization) comes into play.

Here’s how to make your blog post more attractive to Google:

  • Use your targeted keywords in a natural, non-salesy way.
  • Make use of keywords in the post body, title, and subheadings.
  • Include keyword-rich descriptions in the alt-text for all images.

Once you’re sure that your post is easy-to-read and can easily be scanned by both readers and search engines, it’s time to put on your editor’s hat.

Check your entire post for grammar and spelling errors. After all, you want visitors to comment on your helpful info, not your typos!

You can get a quick overview and some helpful editing tips by running your post through the Grammarly Writing Assistant.

Want to make sure that your blog post is highly readable and easy on the eyes? Check out the Hemingway Editor app.

If you’re like many of us, you might also have developed the bad habit of being a bit on the wordy side.

Your best bet is to cut out any words that aren’t necessary to get your point across in the clearest way.

Keep your sentences short wherever possible. And you might even try reading your post out loud to yourself to see if there are any parts that cause you to stumble.

Chances are if your words are hard to read out loud, they’ll be hard to understand for online readers, as well.

Step 5: Publish and Promote

Congrats on all of your hard work so far! You’ve finally made it to the point of publishing your post and sharing it with the world.

After spending so much time and effort on writing the perfect blog post, you might be feeling a bit anxious about hitting that publish button.

What if no one likes my post?

Criticism can definitely be a scary thing! But an even scarier thought is no one being able to find your post in the first place.

Check out these top tips for promoting your post once it’s been published:

  • Promote it on social media. Don’t be afraid to share your post with your followers on Facebook, Twitter, or other social platforms. Sharing management services like Buffer can help make this easier for you.
  • Reach out to those you mentioned in your post. Ask them if they would be willing to link to your post or share it on their own social media profiles.
  • Answer questions about your blog topic on Q&A sites like Quora or Reddit.
  • Pin some of the images from your post to related boards on Pinterest.
  • Share it with your email list if you already have one. If not, this is the perfect excuse to get one!
  • Republish it on blogging platforms like Medium, WordPress.com, or Tumblr. Just be sure to include a link to the original post to avoid copyright issues.
  • And more: Look into these 5 Tricks for Successful Blogging Results.

Step 6: Check on Post Performance

It’s human nature to want to improve over time. But that can be hard to do when you aren’t sure what you got right or wrong in the first place.

You want to make sure that your blog performed well and that you’ve come up with a technique that can be replicated for future success, right?

But how do you know how well your post is doing, other than checking on how many shares that it’s getting on social media platforms?

Take a look at these other important parts of blog performance monitoring:

  • Number of post views
  • Time spent on page and bounce rate
  • Sources of visitors to your post
  • Number of comments made
  • New subscribers or sales

Want to know what readers are saying about your post off of your blog? Just paste the URL into the search bar on social sites like Twitter or Facebook.

You’ll be able to see who has shared your post, what they’re saying about it, and even engage directly with your readers via thread comments.

Taking part in conversations about your content will stoke the “flames of interest” and get folks even more excited about future posts on your blog.

Want to know where else your post is being shared? Install the CrowdTangle Link Checker extension for Chrome to see the other places your content is popping up online.

 

Writing a blog post that attracts both readers and search engines is definitely an investment of time and effort. But the ROI that you get from that hard work can be bigger than you’ve ever imagined.

Your content marketing success or failure ultimately depends upon how well you serve your target market through entertaining and helpful blog posts.

As for the bottom line on what it takes to write a better blog post…

Just make it all about your ideal reader and you’ll never fail to come out on top.

How to Hire an SEO Writer

 

Investing time and money into search engine optimization (SEO) is one of the best choices that you can make as a business owner. When done the smart way, optimizing your website for search engines like Google, Bing, and Yahoo can bring in more traffic (and sales!) than any other method out there.

But how do you know that the content that you’re sharing with the world is going to get you the attraction that you want and need?

By working with an SEO content professional, of course!

This post is the first in the content marketing success series, Content that Clicks. We’re going to talk about finding a freelance SEO writer that you can count on to deliver the SEO-focused and keyword-rich content that you need to boost your search engine ranking and get your company in the spotlight.

Tip #1: Get your SEO strategy down pat

Before you launch yourself into the process of hiring the right freelance writer to handle your SEO writing needs, you need to make sure that you have a clear understanding of what they are.

  • What type of SEO content do you think would be best for your business?
  • Articles that draw from the latest industry news?
  • Evergreen content (informative content with a longer self-life)?
  • Content that is posted regularly throughout your site and blog?
  • Articles that are focused directly on your industry or those with a broader scope?

If you find that you just plain old don’t know the answers to these questions, your best bet might be to hire an SEO consultant first to get your search engine optimization strategy on firm ground, and then move onto starting your SEO writer search. First things first, am I right?

Tip #2: Focus on the writer’s skills and experience

Just like filling any other open position in your company, you need to focus on the abilities and skills of your SEO writer.

Have they done this type of writing before? What is their writing “voice,” and will it work well with your content needs?

Look for a writer who:

Has experience with SEO – Writing is not an easy task no matter the industry, but especially so when it comes to SEO writing. The writer needs to have at least a basic understanding of long-tail keywords, heading usage, and writing for the search engines. Bonus if they can write for audiences and Google … you’ll end up with engaging and valuable content that also helps you climb the ranking ladder!

Brings creativity to their work – SEO writing used to be as easy as stuffing as many keywords into a piece of content as possible, with no concern for the quality of the content itself. This is no longer the case. Google has become focused on valuable and engaging content, and not just the keywords themselves. Your SEO writer needs to have a high level of creative ability in order to not only come up with related keywords for the richest and most effective content, but also be able to place those keywords into their writing without coming across sounding like an SEO robot.

Is reliable, professional, and friendly – Nobody wants to work with a diva that can’t be bothered to get their projects finished and submitted on time. This is especially true when it comes to writers. Look for a freelancer that is easy to get in contact with, has an open and accessible personality, and can show you positive feedback from other clients.

Can meet (or beat) deadlines – The old saying “time is money” could have been created for the content marketing industry. You need your content to be published consistently and on time, and in order to do that, you need to work with a writer that can deliver the goods in a timely fashion. Make sure to find out about the writer’s track record when it comes to deadlines, and ask them their average turnaround time for the type of content that you need to be written. Bonus if they can get work submitted before the requested deadline date!

Tip #3: Clarify, clarify, clarify

The best way to narrow down the list of qualified SEO writing candidates after checking out their background and qualifications is by asking the right questions.

Be sure to ask the writer:

  • How much experience do you have writing for search engines?
  • Do you have any experience writing for my industry?
  • What is your writing process?
  • How do you integrate keywords into your writing?
  • Are you open to constructive criticism?
  • Do you offer revisions on your work, if needed? If so, how many are included?

Tip #4: Start with a test run

Once you’ve chosen your writer, it might be tempting to jump right in with both feet and give them a ton of pieces to write for you, especially if you have a backlog of content that you need to be created.

Don’t risk it!

You need to give your new writer a “trial run” to make sure that the two of you will make a good fit and that the writer really can produce what they have promised, when they have promised it.

Start with a small sample project, and pay them their asking rate for their time. This will ensure that you’re getting what you need, and that the writer will take you seriously. Sadly, there are people out there that request sample pieces and then just disappear after getting the writing they wanted to be done.

You’ve put a lot of effort into finding the right SEO writer for you, and you don’t want to lose them! Starting with a paid test run will give you and your writer the confidence that you need to continue on with a long and profitable working relationship.

How Storytelling Can Up Your Marketing Game

 

When I was thirteen years old, my class visited the Holocaust museum. That trip had a huge impact on me – seeing all of the suffering and evil that took place during that time in history definitely opened my eyes to the world around me and the people in it.

That night after my homework was done, I pulled out a notebook and wrote a poem about the effect that seeing the history of the Holocaust had on me. My teacher submitted it to a language arts magazine, and that poem became my first published piece of writing

What’s the point of me sharing that memory with you? It’s one of my stories, and storytelling is the point of this post. Well, storytelling and what it can do for your marketing strategy.

Marketing isn’t just about pimping your products and services…

It’s about engaging your audience and making a connection with your customers.

Content that grabs the attention of your site visitors and blog readers is what keeps them coming back for more. And what’s more attention-grabbing than a good story?

We all have a story to tell!

It’s not just famous authors and movie-makers that have great stories to tell. People want to hear about other regular folks. The bestsellers lists are full of memoirs, and some of the top-grossing movies of all time are based on true stories.

Showing your audience that you are bonafide homo sapien by revealing some of the details about who you are, how you got where you are, and why you do what you do has a very endearing effect on them. In other words, humanizing yourself and your company wins you big points.

So, how do you get started? These 5 tips will help you use storytelling as an effective marketing tool…

Get prepared

You want to embrace and engage your audience, so make sure you know what kind of story they want to hear. Do they want a drama, an adventure, or maybe something more emotional?

Think about what emotions you want to evoke, and what tone you want to use. If your audience is more of a “happy-go-lucky” bunch, you don’t want to turn them away with a strong, dramatic voice.

Gather your info! You want to make sure to have all of your facts, dates, and key events gathered together before beginning to make crafting your story as easy as possible.

If you’re truly concerned about not being able to get your story written, you might want to consider working with a professional writer.

An experienced ghostwriter will be able to take the information that you want to share with your audience and craft a well-written, easy-to-read story that will entertain and inform your customers, as well as boost sales.

Focus on the reader

What makes storytelling such a powerful content marketing strategy is the fact that it focuses on relationships and creates a human connection between you and your audience.

Leave the bragging about how amazing your product or service is and other advertising techniques for another time and place. This should be all about the story that you have to tell.

Instead, focus on human interest. Share customer success stories or the reason that you started the company in the first place. You don’t want to destroy expectations by creating a thinly-veiled sales pitch.

Think about the recent Dodge commercial that shared the story of how the company was started by two competitive brothers. That marketing campaign created an emotional connection with the Dodge audience and shared information that many people didn’t know about one of the country’s most popular car manufacturers. That’s what storytelling marketing is all about!

Don’t ignore theme & structure

Just because you’re creating a story for marketing reasons, doesn’t mean that it shouldn’t follow the basic structures of storytelling.

Your story needs to have a beginning, middle, and end. It needs to have conflict and resolution, relatable characters or personas, and an ending that leaves people feeling satisfied.

Embrace style

This is so important, I’m going to say it again – this is not a sales pitch! Use an informal, accessible tone that draws people into the story.

Think about how classic fairy tales are started: “Once upon a time…” This is done to let people know that they should settle in because they are about to be taken to another place and time. You could do worse to than remember that when telling your story. Fairy tales have lasted as long as they have for a reason.

Share it!

I bet that story I shared at the beginning of this post grabbed your attention, and that was exactly what it was meant to do…now it’s your turn!

Take that story that you’ve written, and get it in front of people. Post it on your blog, share it on your social media networks, send it out to your email newsletter list.

People love a good story, and they love to share things that have affected them to those that they care about. If you’ve done well with crafting your story, it will be shared over and over again.

Is Your Content Making or Breaking You?

 

You’ve spent countless hours (not to mention dollars) starting and growing your business. You put in late nights, went without vacations, and poured bucket loads of blood, sweat, and tears into your business.

And why? To make money. Check. To make a difference. Got it. To carve out a name for yourself. Sounds good. In fact, all of that sounds great. But what if it was all for nothing?

Wait. What?!

​You heard right. All of that time, trouble, and treasure will have been for nothing if no one knows who you are or what you do.

Got your attention? Good.

Now, let’s figure out whether your content is making you or breaking you…

​Do you have a blog (and use it)?

If you haven’t been living under a rock since approximately 2006, you know that blogging is not just big, it’s huge. Blogging can make the difference between your business thriving or failing. Honestly.

Think about it. The Internet is out there 24 hours a day, 7 days a week. It’s answering people’s questions, giving them directions and helping them figure out what products and services to use.

If you’re not putting your own content out there for potential customers to see, guess what they’re doing? If you thought that they’re sitting around hoping and praying for a business like yours to fall into their laps, you’re dead wrong. They’re finding your competitors’ content and buying from them, instead. Yikes!

So what can you do? Get yourself out there. You don’t need to spend a fortune on digital marketing firms or fancy-schmancy website design. You need a URL and a blog. That’s it. If you don’t have a blog, get one. Seriously. Right now.

Are you sharing valuable and well-written content?

Ok, so you got yourself a blog. Awesome. Now, what? You start sharing your knowledge. Yep, that’s it.

You offer what you know in an effort to help others, establish yourself as an expert in your field, and watch your SEO grow exponentially.

If you’re selling dog toys, share an article about how providing dogs with a quality toy can help prevent separation anxiety. If you’re a lawyer, share useful information about how to handle a legal snafu. If you’re selling mattresses, publish a blog post about why people should consider leaving their old mattresses behind when they move into a new home.

You want to offer help and be informative, while also gently remind folks that you have a solution to their problems.

You’re trying to do it all yourself? Seriously?​

The one thing that all business owners have in common is the lack of enough hours in the day to get everything done. They are just stretched too thin between administrative tasks, staffing concerns, and making sure that their business runs as smoothly as possible.

So how are you supposed to implement an amazing content marketing strategy?

One word: outsourcing.

You don’t have to do it all yourself. You can delegate the content creation to a freelance writer and focus on what you do best – running your business – all while you have that warm fuzzy feeling that comes from knowing that your content is making (and not breaking) you, after all.

The Secret to Content Marketing Success

 

Let’s talk traffic.​

No, I don’t mean the stuff that you have to fight through to get to your office every day.

I mean the stuff that gets you sales and makes you money.

If you’re like any good business owner, you want to get the word out about what it is that you have to offer the world, and that means marketing your goods or services.​

If you’re like any good business owner, you want to get the word out about what it is that you have to offer the world, and that means marketing your goods or services.

In this electronically driven society, that means digital marketing. And what lies at its core? Content.
So, how do you get more traffic to your site? You share valuable content. Period.

Content Marketing is the Answer​

Whether you do that through your blog or social media (and preferably with both!), the one thing that all good content marketing strategies have in common is great content.

Right about now, you’re probably asking yourself some questions:

But what if I can’t write?
What if I don’t have the time to be constantly creating content?
How do I even get started knowing what kind of content to share?

The good news is that you’re not alone in asking those questions. The better news is that there is a way to prevent you from having to worry about them.

How? One amazing little word: Outsourcing.

Hiring a freelance writer can help to up your digital marketing game, save you time, and keep you sane.

Sounds pretty good, right?

Just make sure that you look for a content creator with a proven track record of success with:

  • Sticking to deadlines
  • Delivering well-written content
  • Understanding the digital marketing landscape and voice

Outsourcing for Content Marketing Success

Developing an ongoing relationship with a freelance writer can help you offer your audience fresh, unique, and informative content that will keep them coming back for more.

In the content marketing world, that’s the name of the game.

Is Content Creation Still a Valid Marketing Strategy?

 

With so many businesses having an online presence nowadays, it goes almost without saying that the amount of online content being created and published is on the rise.

The problem is that with such a high demand for content, there is also a high level of pure drivel being created and posted. So what can you do to make sure that your content isn’t adding to the problem?

Marketers have to rethink content. It’s as simple as that.

Here’s how to make sure that your content is hitting the mark:

Make it easy to read: Good content flows and is easy on the eyes. Make good use of short paragraphs, headers, and bulleted lists. Other tricks of the quality content trade are to use bold wording and hyperlinks for important parts of what it is you’re trying to say.

Make it specific: Most people learn best from specific examples, and content is a perfect example as to where this will work. Be a master of one trade, and not a jack of all by showing your readers specific examples of what it is you are sharing with them.

Make it visual: Many times, adding a relevant image or two to your content can really help to make it jump out and be read by your audience.

Make it actionable: Guide readers by presenting a clear call to action at the end of your content, such as asking for a comment or signing up for your newsletter.

Make it social: One of the best ways to get your content seen by a wider audience is by sharing it on your social media networks. Doing this can increase your content marketing success by leaps and bounds. Every time you create a new piece of content, share it with your audience!

Make it valuable: Multiple online businesses have proven that if consumers see value, they will pull the trigger and make a purchase. Just look at Amazon! Show your audience that you have something worth having, and they will respond, every single time.

​The bottom line here is that quality content is still very much a viable marketing practice, and if you follow these simple guidelines, you will see some stellar results from the content that you share.