If you want to make a real go of it in the digital marketing world, you're going to have to think outside of the box and bring something fresh to the table.
Not only do potential customers get sick of seeing the same ol' content, so does Google.
So what can you do to push the content marketing envelope and stand out?
These 3 tips will show you how to stretch the branding boundaries and get your content going viral.
1) Forget about the hard sell...tell a story
Storytelling isn't just for kids at bedtime. When done well, it can help to keep your message fresh and your customers coming back for more. You can share the personal experiences of your staff or even ask for your current customers to share their own stories via hashtags on Twitter. Of course, you want to try and keep things as related to your business as possible, but don't lose the human element! You want to tug at people's heartstrings and show that there are real people behind your brand.
2) Remember to have fun!
Humor is a key aspect of life, and believe it or not, business. No one wants to be reminded about the heavy stuff when they are scrolling through their newsfeed or browsing blogs. Keep things light and you'll be amazed at how much of a response you will get. Folks love to share amusing and entertaining anecdotes and photos. Don't let the opportunity to create shareable content pass you by!
3) Keep it innovative
Think about the most successful businesses in the world and what they have in common. I bet the same tired marketing campaigns aren't one of the things that you came up with and you would be right. The heavy hitters and big players are all out there constantly coming up with new ways to relate to (and engage with) their consumers. You should be too. Period.