Thanks to the evolution of content marketing, building your brand and increasing sales is no longer as simple as sharing content that extols the benefits of your product or services. Letting the world know about how wonderful your company is and how it can help solve their problems should no longer be the sole focus of your content marketing success strategy.
Instead, product and service descriptions should stay on dedicated pages on your site, and your blog should be all about building a connection with your audience through catering to their chosen lifestyle and how your company fits into the type of life that they want to live.
Think about this…
People build certain preferences during their lifetime in regards to the car they want to drive, the clothes they want to wear, and the home they want to live in. Some of these preferences are built by personal experiences with specific brands, of course, but not as much as you might think.
The media that people are exposed to is also a key factor in choosing the brands that they want to use. When someone sees a commercial, blog post, or other piece of media that shows folks living an amazing life, they latch on to it, and hard. “These people really get what I want,” they think, and consumers are then encouraged to use the product that they see on the screen, thinking that choosing that specific brand will lead them to live the lifestyle that they see portrayed.
Take Mountain Dew, for example. Their commercials, content, and all other forms of their brand marketing show people that drink their product live an exciting, adrenaline rush fueled kind of life – they show us surfers, mountain climbers, and skateboarders enjoying their beverage. And they’ve built an empire by embracing a specific culture, all through lifestyle marketing.
So, how do you cash in on this brand building phenomenon?
1) Choose the type of lifestyle that attracts your audienceThis might seem like a pretty obvious first step, but if you have a large marketing department or multiple pieces of input from your team (no matter the size), your lifestyle marketing message might become muddled and seem overwhelmingly complicated.
To define the best lifestyle message for your brand, ask yourself:
What does your ideal customer like to do with their free time?
Where do they go for entertainment?
What’s important to them?
You can also create a survey asking your customers for their input, and offer them a coupon or other special offer to increase your chances of getting a higher number of responses.
2) Create content that caters to your audience’s lifestyleOnce you have a firm foundation in regards to the lifestyle that calls to your audience, your next step is to create content that shows them that you understand their chosen lifestyle and what it will take to lead that type of life.
Take the opportunity to really connect with your audience…
3) Keep your lifestyle marketing message consistent
Content marketing that is well done does more than just drive traffic to your company’s website or blog – it cements you as an expert in the lifestyle that your audience craves.
Continue on that path by consistently creating content that speaks to your audience and shows that you understand them. Stay on course with regular, targeted lifestyle marketing focused content and you will see a huge impact on your brand – and your bottom line.
Working with a freelance writer not only saves you time and money, it can also save you from the embarrassment of just plain ol' horrible writing.
The folks behind some of these 15 hilariously awful signs could have saved themselves some trouble by consulting a freelance copy editor before unleashing all of this wrongness on the world.
Hilarious Reason #1: Find vs. Fined
This sign is the perfect example of what a big difference one little letter can make.
If the company in charge of making sure that parking is under control had taken the time to proofread their sign, those using the parking garage would have known that they could expect to be fined $50, as opposed to having a lucky day with their $50 find.
Hilarious Reason #2: Clear as Mud
Signs are meant to be a quick and easy means of communication, but when no one has any idea about what you're trying to say, confusion ensues.
What exactly was this business trying to get across? No one is really sure, and so this sign is a waste. If only they had taken the time to work with a freelance writer, we might have some clue as to the meaning of this mistakenly mysterious sign.
Hilarious Reason #3: Practice What You Preach
This business got themselves into the ultimately awful and embarrassing situation...offering a service that they can't even perform for themselves!
Make sure that you're practicing what you preach when offering your own services by running your copy (and signage!) by a professional copy editor before letting it hit the streets.
Hilarious Reason #4: A Little Imagination, Please
Consumers like to know that they are getting their money's worth by working with businesses that offer some creative backbone and gumption.
This business would have done better to have a bit more imagination with their billboard.
Hilarious Reason #5: It Takes a Village
When it comes to raising and educating children, parents can use all the help that they can get.
As long as that help comes in the form of the correct education. Don't fall into the same sales pit as this company by offering a great product with an awful (and incorrect) advertisement.
Hilarious Reason #6: What's Cheaper Than Cheaper?
There are so many things wrong with this one, it's hard to know where to start.
Comparing something with itself is never the best way to wow customers. This business might have considered adding some "umph" to their advertising copy with a comparison that actually makes a comparison.
Then there's the improper use of quotation marks -- they're not for emphasis, folks!
And the ever-popular incorrect use of "your," in place of the correct use of "you're."
All in all, this sign is a big mess. Don't make the same mistakes as this unfortunate company!
Hilarious Reason #7: So, You're Open? Or Maybe Not?
One of the most important reasons to use signs is to impart a clear message to your customers.
This sign is sending a mixed message that is sure to cause some confusion and lost sales!
Hilarious Reason #8: The Professional Difference
As a business, you need to appear professional to attract paying customers. Simple as that.
I don't think this sign is going to be doing these businesses any favors!
Hilarious Reason #9: Ownership or Management? Or Both?
A business coming under new ownership (or even management) can sometimes mean great things.
But what about when no one knows which one is which?
Working with a professional writer can help you to appear as a knowledgeable expert in your field, instead of just confused, like this company.
Hilarious Reason #10: Please be Quite Quiet
Words have power -- when they're used smartly.
This sign makes you feel confused, and even embarrassed for whoever was behind it.
Should we be quiet, or quite impressed at the interview that's in progress?
Hilarious Reason #11: Our Specials Are Special
Ah, those tricky words that sound the same but are totally different!
This business got so close to hitting the mark, but they're construction special sign fell short of their (they're?) intended mark.
A professional writer can help make sure that you don't step in a wrong word mess, like they did.
Hilarious Reason #12: Brain Food Facts
Whoever wrote this sign definitely missed out on their brain food that day!
Here's another example of what a big difference one tiny little letter can make when it comes to sounding like a professional, versus sounding like someone who didn't make it through school.
Hilarious Reason #13: Make the Right Move
Such a simple mix-up, with such sad results.
Don't lead your customers astray with the wrong message -- working with a professional writer or copy editor can help your company get its message across the right way, the first time out.
Hilarious Reason #14: Cater to the Right Audience
One of the most common (and annoying) grammatical errors out there is the unnecessary apostrophe.
This sign is double trouble with two unneeded apostrophes, and a complete misspelling.
Their customers probably don't even know who this company caters to!
Hilarious Reason #15: Too Rude!
This sign not only shows ignorance of the English language, it also puts across the wrong message for a successful business.
You don't want to turn prospective customers away before they even get a chance to become paying customers by appearing rude and uneducated!
A content marketing writer can help you to make sure that your copy is correct and appealing.
Laughing at these horribly hilarious examples of bad writing might be fun, but what if you were on the other side of the joke?
Remember that good copy isn't just error-free copy -- it also makes the correct use of words and packs the most content marketing punch possible.
Are you starting to see why working with a professional writer just makes cents? (Okay, that's the last one, I promise!)
Do you have a blog (and use it)?
If you haven't been living under a rock since approximately 2006, you know that blogging is not just big, it's huge. Blogging can make the difference between your business thriving or failing. Honestly.
Think about it. The Internet is out there 24 hours a day, 7 days a week. It's answering people's questions, giving them directions and helping them figure out what products and services to use.
If you're not putting your own content out there for potential customers to see, guess what they're doing? If you thought that they're sitting around hoping and praying for a business like yours to fall into their laps, you're dead wrong. They're finding your competitors content and buying from them, instead. Yikes!
So what can you do? Get yourself out there. You don't need to spend a fortune on digital marketing firms or fancy schmancy website design. You need a URL and a blog. That's it. If you don't have a blog, get one. Seriously. Right now.
Are you sharing valuable and well-written content?
Ok, so you got yourself a blog. Awesome. Now, what? You start sharing your knowledge. Yep, that's it.
You offer what you know in an effort to help others, establish yourself as an expert in your field, and watch your SEO grow exponentially.
You're trying to do it all yourself? Seriously?
The one thing that all business owners have in common is the lack of enough hours in the day to get everything done. They are just stretched too thin between administrative tasks, staffing concerns, and making sure that their business runs as smooth as possible.
So how are you supposed to implement an amazing content marketing strategy?
One word: outsourcing.
You don't have to do it all yourself. You can delegate the content creation to a freelance writer and focus on what you do best - running your business - all while you have that warm fuzzy feeling that comes from knowing that your content is making (and not breaking) you, after all.